Focus and Scope

Aims & Scope

Social: Jurnal Manajemen dan Kewirausahaan publishes original research articles, review articles, conceptual papers, and applied studies in the fields of management, entrepreneurship, business, organizational studies, and related social sciences.

The journal welcomes empirical, theoretical, qualitative, quantitative, and mixed-method research that contributes to scientific development, business innovation, organizational improvement, entrepreneurial advancement, and sustainable economic transformation at local, national, and global levels.

The journal aims to provide an academic platform for scholars, researchers, practitioners, policymakers, entrepreneurs, and students to disseminate innovative and critical studies related to management, entrepreneurship, organizational transformation, digital business, and contemporary economic challenges.

The journal covers, but is not limited to, the following areas:


Human Resource Management

Human resource development

Employee performance and productivity

Talent management

Training and organizational learning

Compensation and reward systems

Workforce planning and retention

Employee engagement and motivation

Human capital management

Workplace diversity and inclusion


Financial Management

Corporate finance

Financial analysis and planning

Investment and capital management

Financial risk management

Banking and financial institutions

Financial technology (FinTech)

Public and private financial management

Financial decision-making

Sustainable finance


Marketing Management

Consumer behavior

Digital marketing

Marketing communication

Brand management

Strategic marketing

Customer relationship management

Market research and analytics

Social media marketing

Service marketing


Strategic Management

Strategic planning and implementation

Competitive strategy

Organizational sustainability

Business performance management

Innovation strategy

Strategic leadership

Business transformation

Corporate strategy and governance


Organizational Behavior

Organizational culture

Leadership behavior

Team dynamics

Organizational communication

Employee satisfaction

Organizational change and development

Workplace psychology

Decision-making behavior


Entrepreneurship and Innovation

Entrepreneurship development

Entrepreneurial behavior

Startup and business innovation

Innovation management

Social entrepreneurship

Creative entrepreneurship

Entrepreneurial ecosystems

Innovation and competitiveness


Business Development

Business strategy and growth

Business sustainability

Business process improvement

Market expansion strategies

Business networking and partnerships

Organizational competitiveness

Business model innovation


Digital Business and E-Commerce

E-commerce and online business

Digital transformation

Digital entrepreneurship

Platform economy

Information systems in business

Digital consumer behavior

Online marketing and analytics

Technology adoption in organizations


Small and Medium Enterprises (SMEs)

SME development and sustainability

Family business management

SME innovation and competitiveness

Digitalization of SMEs

Entrepreneurial financing for SMEs

Community-based enterprises

Local economic empowerment


Leadership and Organizational Development

Leadership studies

Transformational leadership

Organizational effectiveness

Institutional development

Organizational change management

Leadership ethics

Strategic organizational development


Business Ethics and Corporate Governance

Corporate governance

Business ethics and integrity

Corporate social responsibility (CSR)

Ethical leadership

Organizational accountability

Sustainable business governance

Transparency and compliance


Management Information Systems

Information systems management

Business intelligence

Decision support systems

Data analytics and management

Enterprise systems

Technology management

Digital innovation systems


Creative Economy and Business Sustainability

Creative industry development

Sustainable entrepreneurship

Green business and sustainability

Innovation in creative economy

Cultural and creative enterprises

Circular economy and sustainable business

Economic resilience and business continuity


Research Methodology and Applied Business Studies

Quantitative, qualitative, and mixed-method research

Case studies and comparative studies

Applied management and business research

Evidence-based business studies

Organizational and institutional analysis

Development and evaluation studies


Social: Jurnal Manajemen dan Kewirausahaan encourages interdisciplinary collaboration and international scholarly engagement that provide theoretical contributions, practical implications, and innovative solutions relevant to management, entrepreneurship, organizational development, business sustainability, and economic transformation.